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Live streaming an event, conference or trade fair can be a challenge. With the right preparation and the right choice of AV technology, you can ensure your live stream is both professional and engaging. Centas has been helping clients live stream events since technology made it possible, and over the years we’ve picked up a lot of tips. Here we share the key lessons we’ve learned and give you tips on the best way to live stream events.
Prepare a live stream
Preparation is an important part of making the best live stream possible. If you have thought it all through beforehand and made a plan, you have all the prerequisites for a good digital event.
Defining the purpose and objective
Before you start planning your livestream, it is important to have a clear idea of its purpose and the audience you want to reach. This will help you design the content and choose the technology according to their needs and expectations.
Test the equipment
Make sure all equipment is working properly and as you intended before the day itself. Carry out several test runs to identify and fix any problems in good time.
Technology for the best live stream
Ensure high image quality
Use high-quality cameras to get sharp and clear images. For large events, it can be beneficial to have multiple cameras for different angles and close-ups. Some popular options are PTZ (Pan-Tilt-Zoom) cameras or professional 4K video cameras.
Best possible sound quality
The sound is at least as important as the image. Use high-quality microphones, such as headmikes for speakers and hand-held microphones to be able to engage questions from a possible audience. Make sure you have a good sound mixer to adjust sound levels and minimize background noise.
The right type of lighting
Good lighting is crucial for image quality. Use soft and even lighting to avoid shadows and overexposure. LED lights are a popular choice thanks to their adjustability and energy efficiency.
The most important thing – stable internet
A stable and fast internet connection is critical to achieve the best possible live stream. Ideally, use a wired connection to minimize the risk of interruption. If you have to use Wi-Fi, make sure you have a backup solution, like a mobile hotspot.
Streaming platform
Choose a reliable streaming platform that suits your needs. Popular options include YouTube Live, Facebook Live, Vimeo and Twitch. For professional events, it may be worth using platforms that cost a premium because they offer support and higher reliability. Centas partners with Invite People who have a platform we live stream from.
Content of the live stream
Interaction
Encourage viewers to participate by asking questions and providing comments during the live stream. This can be done for example via chat functions on the streaming platform. Have a moderator who can handle questions and comments in real time.
Add graphics
Use graphics, titles and presentations to enhance the viewing experience. This can be in the form of company logos, speaker names and captions, for example. When Centas is hired for a live stream with two or three technicians on site, it is the responsibility of one of the technicians to ensure that the right graphics are used at the right time.
Plan B – if plan A fails
Backup solutions
Always have backup solutions ready, both for equipment and internet connection. This could include extra cameras, microphones and a mobile internet solution. Having a plan B can save your event if something goes wrong.
Record the event
Record the entire event as a backup and for future use. The recording can be used to create highlight videos or to provide content to those who could not attend live.
Don’t forget the aftermath
Evaluate
After the event, take time to evaluate how it went. Analyze viewing figures, audience engagement and any technical issues. This will provide valuable insights for future live streams.
Share
Use the recording to create additional content, such as short clips, blog posts or social media posts. This way you can extend the life of the event and engage a wider audience.
Planning and the right technology make for the best live stream
A successful live stream requires careful planning, the right technology and a commitment to creating a professional and interactive experience for viewers. Follow our tips and advice to ensure your next livestream is a success, whether it’s a business conference, a trade fair or another event. With the right preparation and technology, you can create an impressive and memorable experience that engages and inspires your audience.